At Mountain Creek, we hit a milestone that proves just how powerful SnowCloud can be in transforming the guest experience. On two separate days with nearly identical skier visit volume—over 7,000 guests—we saw two dramatically different arrival scenes. One image shows a sea of guests waiting in line for lift tickets. The other? A wide open plaza, no lines in sight, and guests flowing straight to the lifts.
So what changed?
We removed the ticket windows.
Yes, really.
It sounds radical, maybe even reckless, but with SnowCloud powering our operations, we made a bold move to eliminate one of the most frustrating guest bottlenecks in the ski industry. By shifting to an advanced purchase model, offering a seamless e-commerce experience, and deploying our team members with iPhones to intercept guests right from the parking lot to encode RFID media on the fly, we removed the need for guests to ever stand in line.
The beauty of this approach lies in its scalability. On busy days, we can effectively operate 30+ “ticket windows” just by deploying staff with iPhones—no physical infrastructure required. And on slower days, a single team member with a device can handle it all. We call this Line Busting, and it gives us the flexibility to meet guest demand in real time without ever building another window.
We know that ditching the ticket window is a scary concept for many in the industry. It’s been the default for decades. But it’s time to retire that outdated ideology and replace it with something better—for your staff, for your guests, and for your bottom line.
SnowCloud isn’t just something we sell. It’s something we use every single day. We don’t just talk the talk—we walk the walk.
Want to see what a 7,000-skier day with no lines looks like after SnowCloud? Check out the image below.
