In late October, conversations began between the SnowCloud team and Rhett McNulty, President and Owner at Kissing Bridge, a beloved Western New York ski resort known for its welcoming vibe and passionate community. By late November, an agreement was in place—and just a few weeks later, Kissing Bridge was fully live on the SnowCloud platform.
That’s right. From the first introduction call on November 22 to go-live on January 8, this project happened fast—and in the middle of ski season.
A Midseason Transformation
The onboarding process kicked off with a foundational overview call on December 26. From there, Kissing Bridge’s leadership made a visit to Mountain Creek to tour operations and get a hands-on view of SnowCloud in action.
By January 7, we had completed the full product build-out, imported sales data from their previous provider, conducted training, and began test sales. The very next day, Kissing Bridge officially went live.
Unique Challenges (And How We Met Them)
Bringing a resort onto a new operating platform midseason is no small feat. The biggest challenge? We had to inherit and support every product that had already been sold prior to launch—meaning there was no time to modify or streamline their existing product catalog. On top of that, Kissing Bridge transitioned from mostly onsite sales to a pre-sale-driven model, all while implementing new access control technology at their gates.
Thanks to strong collaboration and a clear shared goal, the transition was not only possible—it was successful.
Why it Worked
- Team buy-in: The Kissing Bridge crew fully embraced the process and the platform.
- Leadership: Along with Rhett, Kathy Krzemien and Carlee Jackson provided steady, thoughtful leadership every step of the way.
- Faster guest transactions: Rentals could now be sold ahead of time—no more crowding the rental shop on busy mornings.
- Platform consolidation: Kissing Bridge replaced a patchwork of systems with one integrated platform.
- Real-time visibility: With SnowCloud, the team could now track sales and operations as they happened.
- New tools: RFID media and our rental application process streamlined both access and equipment fulfillment.
- Group sales rebirth: The resort reignited its group sales program, making it easier to manage and fulfill.
- Rapid training: What used to take hours now takes just minutes.
Lessons Learned
Bringing a ski resort live on a new platform doesn’t need to take months. With the right partner and strong leadership, it can happen in days. Kissing Bridge’s journey showed that:
- The SnowCloud platform is intuitive, making training and onboarding fast.
- The ability to adapt in-season is not just possible—it can create immediate operational wins.
- Great leadership is essential to driving meaningful change.
