Bloomberg Businessweek recently featured SnowCloud CEO and Co-Founder Joe Hession alongside Jackson Hole Mountain Resort CEO Doug Pierini for a conversation about AI, mobile-first service, and the future of resort management.
The segment focused on a major shift happening across the industry: resorts are complex, year-round businesses, and the technology behind them has to keep up. A single guest experience can involve lift access, ski school, rentals, retail, food and beverage, summer activities, access control, guest service, and more. For operators, those pieces need to work together in real time.
That is where SnowCloud comes in.
Joe spoke to the long-standing technology gap in the resort industry, where many operators have relied on aging systems built around fixed terminals, local servers, and disconnected workflows.
“What I found in working with some of the greatest brands around the world, trying to improve the guest experience. Technology was the thing they were missing.”
The conversation then moved into what changes when resort technology becomes cloud-based, mobile-first, and built around the full guest journey. Instead of sending guests back to a specific counter or ticket office, Jackson Hole Mountain Resort staff can help them from wherever the interaction is already happening.
Joe used a simple Jackson Hole example to explain the opportunity:
“A server at their restaurant on the mountain could book your kids into ski school the next day.”
Doug described the operational impact clearly:
“We’re not tied to a point of sale in an office anymore. Now it’s like we’re unleashed and we can go wherever and sell anything we offer”
That is a meaningful shift for resort teams. Every mobile device can become a customer service and sales point. Every guest-facing employee can have more tools to solve problems, complete transactions, and improve the experience in the moment.
Bloomberg also focused on the role of AI in resort management. Joe kept the conversation grounded in practical use cases, especially predictive staffing. Resorts operate in a variable environment where weather, holidays, school breaks, events, and guest behavior can change demand quickly. Better data helps operators make better decisions before those peaks happen.
“AI now can crunch numbers and give you predictive analysis, which then can tie back to staffing levels to make sure that when you’re at your peak, you have the right people, and the right service.”
For SnowCloud, this is where AI becomes useful: when it helps operators run more efficiently and helps guests have a better day. Predictive tools can support staffing, planning, service levels, and the decisions that happen across a busy resort in real time.
Doug tied the value of the platform back to the guest experience:
“If we up-level that guest experience, people are gonna have a better time. They’re gonna come back to us.”
That is the larger point. Modern resort technology should give operators better visibility, give staff more flexibility, and remove friction from the guest journey. The future of resort management is connected, mobile, data-informed, and built for the full complexity of the business.
SnowCloud is proud to be part of that conversation with Jackson Hole Mountain Resort and Bloomberg Businessweek.
