Latest Articles from Our Team
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SnowCloud Grows: Meet Our New Team Members Driving Innovation Forward
SnowCloud is growing. We’ve added new talent in product, engineering, and program management to support our rapid expansion and innovation roadmap. Meet the latest members of our team, including VP of Product Nick Marvin, and learn how we’re preparing to serve resorts and amusement partners even better for the 2026/27 season.
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Snow Partners Named a 2025 Top Workplace by USA Today and NJ.com
We’re proud to share that Snow Partners, our parent company, has once again been named a Top Workplace by both USA Today and NJ.com for 2025. This marks our third consecutive year recognized by USA Today (2023, 2024, 2025) and our fourth consecutive year by NJ.com (2022, 2023, 2024, 2025), a testament to the enduring strength of our culture and the extraordinary people behind it. “We work in and with hospitality businesses, and hospitality is all about people. We love that we get to work with so many amazing individuals on our teams. As a business leader, I have yet…
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July 21, 2025 — Release Notes
The July release adds new convenience and polish across the SnowCloud Portal — including printable waivers, smarter product filters and triggers, clearer guest requirement settings, scrollable multi-client lists, improved email coupon handling, and a cleaner Waiver Editor layout.
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Getting Started with Email Marketing: A Practical Guide for Resorts
Effective email marketing isn’t about sending more, it’s about sending better. This guide outlines the foundational do’s and don’ts of guest-focused email marketing, designed specifically for teams who are just getting started.
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June 16, 2025 — Release Notes
Release Summary The June release delivers major usability and workflow upgrades across SnowCloud — from automated support ticketing and redesigned shop setup pages to improved refund modals, exports, and email management. Party waivers simplify guest check-in, while enhanced discounts, cart reliability, and rental app conversion charts make daily operations smoother and more efficient than ever. SnowCloud Portral Improvements Bug Fixes SnowCloud Shop New Features Improvements Bug Fixes SnowCloud Operator App New Features Improvements Bug Fixes
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How Kissing Bridge Went Live with SnowCloud in Just 6 Weeks
Find out how Kissing Bridge migrated to SnowCloud in a few short weeks during ski season.
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Putting AI to Work: Insights, Tools & Tactics for Resorts
Discover how AI is transforming the ski industry—from guest experience optimization to real-time operational insights. This presentation breaks down the tools, tactics, and strategies resorts can use to put AI to work today.
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How SnowCloud Handles Massive Sales Volume Without Breaking a Sweat
There’s nothing quite like the launch of a season pass sale to test the limits of an e-commerce system—and at Mountain Creek, we put SnowCloud to the ultimate test. During the peak of Mountain Creek’s 2023/24 season pass launch, we saw sales volume spike to over $80,000 per minute. With passes priced at just $299, that means hundreds of guests were simultaneously transacting. The demand was intense and yet, SnowCloud didn’t even blink. This isn’t a brag—it’s a benchmark. SnowCloud is built from the ground up to support high-concurrency, high-volume transactions without performance degradation. Because we’re hosted in the Microsoft…
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Why Cloud-Native Resort Operations Are the New Standard
Discover why more resorts are moving to cloud-based operations. Learn how SnowCloud, built on Microsoft Azure, delivers unmatched security, speed, and scalability—without the headaches of on-site servers.
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Eliminate Ticket Lines With SnowCloud
Mountain Creek eliminated ticket window lines on 7,000+ skier days by using SnowCloud to power advanced purchases, mobile media encoding, and a fully modern guest arrival experience.